LEX News

ALW Welcomes John Geagan as Vice President of Sales

ALW, a leader in specification-grade architectural lighting, announces the appointment of John Geagan as Vice President of Sales, demonstrating their continued focus on exceptional leadership and company culture. With a successful career in the architectural lighting and building products markets, Geagan brings significant experience and expertise to ALW, supporting the company's overall sales strategy and agent-focused approach.

Geagan's career accomplishments include respected positions at Architectural Systems Inc., Louis Poulsen Lighting, Hess America, and Experience Brands, where he held key leadership roles driving sales growth and building strong industry partnerships. His deep understanding of the market and specifiers' needs will be instrumental in driving ALW's long-term strategic growth initiatives. 

At ALW, Geagan's main priorities will include nurturing a customer-centric culture and promoting ALW's reputation as the most agent-friendly and easiest-to-do-business-with architectural lighting manufacturer in the industry. He will lead ALW’s dedicated team of regional sales managers, inside sales project managers, and customer service account managers to provide excellent support and service to agents, specifiers, distributors, and contractors.

Jeff Croskey, CEO of ALW, expressed his confidence in Geagan joining the team, stating, "We are honored and excited that John is joining ALW as our VP of Sales. His leadership and industry expertise will further strengthen our position in the market and advance our mission of serving our agency partners and connecting with lighting specifiers across the US and Canada. John's service-oriented approach aligns perfectly with ALW's culture and core values."

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Architectural Lighting Works (ALW) is an innovative, award-winning architectural lighting manufacturer based in Oakland, California, with a mission to Illuminate the Soul via a portfolio of over 75 linear, cylinder, rings, and decorative luminaires. ALW has been creating inspiration and illumination since 2005, serving international brands in large market segments including commercial offices, K-12 schools, higher education, retail, life science, civic, healthcare, sports complexes, and more.

ALW expanded its portfolio of lighting options with the acquisition of decorative lighting manufacturer Neidhardt in 2017 and high-performance cylinder manufacturer v2 Lighting Group in 2019. ALW manufactures every product in North America, giving specifiers shorter lead times and an unparalleled amount of creativity and flexibility in customizing their fixtures. ALW was acquired by LMPG, Inc. in February 2023 and remains an independent brand within the group.

Connect with ALW at www.alw-inc.com and @ALWLighting on Facebook, Twitter, LinkedIn, Instagram, and Pinterest.