Milford, CT – After more than three decades of shaping the architectural lighting industry, Q-Tran proudly announces the dawn of a new era with the introduction of its rebranded identity: QTL. The decision to rebrand stems from Q-Tran's evolution over the last 30+ years, which started in power supply and later incorporated offering the highest quality LED lighting products.

"The Q-Tran brand was born when we were making transformer-based power supplies. Since then, we've become a leader in architectural lighting, with complete power and lighting solutions for both interior and exterior applications,” explained Gean Tremaine, CEO of QTL. “We continue to improve upon and expand our offerings. It's time for our brand to reflect the dynamic and forward-thinking company we are today. Our new brand, QTL, does that, and provides us with the flexibility to grow as we pursue new strategies and innovations."

Despite the transformative shift in the brand, QTL is not a departure from the principles that have earned the company its clients’ trust and loyalty. Rather, it is a testament to adaptability and forward momentum. As the brand evolves, QTL remains committed to upholding core values that have defined its reputation as a leader in the lighting industry:

QTL= Quality: QTL sets the standard for excellence, proudly ensuring that its products and services are the best they can be.

Illuminating Innovation: QTL champions a culture of curiosity and continuous improvement, allowing new ideas to light the path to innovation.

Power in Partnership: Together, QTL gets the job done. QTL tackles challenges head-on, is always ready to lend a hand, and delivers on its promises.

Integrity First: QTL embodies honesty and trustworthiness, treats everyone with respect, and holds itself accountable for its actions.

Bright Futures: Driven by enlightened thinking, QTL pioneers sustainable solutions that ensure a better, brighter tomorrow for all.

The QTL brand marks the beginning of a new journey for the company, one that encapsulates its rich legacy while propelling it into a future defined by innovation, quality, and collaboration. The company remains steadfast in its commitment to being a family-owned business.

"Reflecting on our journey as Q-Tran, I couldn't be prouder of what we've accomplished. As we embark on this new chapter as QTL, I am filled with excitement for the opportunities and innovations that lie ahead. Our legacy serves as a foundation for the future, and I am confident that our commitment to excellence will continue to propel us forward," shared John Tremaine, founder of the company.

For more information, visit QTL’s new website, QTL.lighting, or email marketing@QTL.lighting.